DELTA VACATIONS
INSPIRATIONAL SHOPPING

To generate excitement around one of Delta's key product offerings, Delta Vacations, and promote the purchase of vacation packages, we chose to make vacation planning and purchasing feel like a vacation, easy and simple. In collaboration with a UX lead, we reimagined Delta Vacation's current business model by taking their offering from dispersed flights, hotels, and activities to all-inclusive vacation experiences. Marching to our freshly conceived brand perception of inspiration, exploration, and imagination we created a bold and friendly experience that lets visitors book and build on their terms.

AKQA  Senior Art Director

Additional Credit:

Jon Reiling  Group Creative Director
Sarah Lockwood  Experience Design Director
Reé Chen  Designer