CEDARS-SINAI
ESTABLISHING A MOOD & STYLE FOR DIGITAL

After years of struggling with an outdated and organization-driven digital experience, Cedars-Sinai wanted fast, iterative, and most importantly consumer-driven change. And, with it's biggest challenge of being known as the premier destination for complicated, life-saving and life-transforming care causes a perception of inaccessibility and creates an inapproachable distance between the hospital and the vast geographic area they aspire to serve in Los Angeles. Our goal was to get to a solution that defines best in class digital transformation for the #2 hospital in America by designing an experience that brings their iconic brand to life on all digital platforms.

Hero  Associate Creative Director

The new design system is a nice balance of sophistication and human connection. It's a scalable system of components that will evolve with the expression of the Cedar's brand over time. It’s the backbone to the expression—in any given context. The iconic vibrant brand red is used in small pops to guide users through the experience and encourage them to take action. The experience was simplified by removing extraneous words and giving breathing room around each element. We fine tuned the experience throughout, celebrating when appropriate and bringing calm during moments of high stress. The result is an elevated, soothing, streamlined experience with people at its core.

Our research makes us different — we do more trials than anyone, rapidly bringing the data into new treatments. This unique ability can best be demonstrated by thoughtful, multifaceted treatments that cultivate connections faster than ever before, speeding up and simplifying the evolution of care. Research directly affects those we serve. We don’t just do more trials than anyone, we get closer — down to the DNA. More importantly, we share it all. Because access to treatment is as important as the treatment itself.

We visualized the concept of the scientific precision with AI generated images. The aesthetic is organic and clean, focusing on the beautiful intracacy of patterns in a microscopic world. On both the Consumer and Research sides we lead with science and quickly follow with people, the people behind the science and the people we serve.

Core Team:

Ross Maupin  VP, Group Creative Director
Katie Templin  VP, UX Strategy
Alex Abel  UX Strategy Lead
Jedi Wright  UX Design Lead
Emily Wetrich  UX Designer
Stephen Varga  AI Generation / 3D Illustration
Adam Bueb  Design Lead
Melissa Mclaughlin  Senior Visual Designer
Charles Attisano  Visual Designer