We partnered with Sony Interactive Entertainment and FutureDeluxe to imagine and craft an innovative, immersive web experience for the launch of the PS5 through the use of dynamic visual storytelling. Stunning and bold art, copy and motion bring the experience to life in the style of a digital flip book. The story is revealed as the page is scrolled and was architected around our experience principles, technical: guide, curate, innovate, and emotional: inspire, illuminate, elevate.
AKQA Associate Creative Director
MGFX edit: Oliver Keane
Additional Credit:
John Whitlock Creative Director
Nils Orion Experience Design Director
Tyler Shea Sr. Copywriter
Eddie Loyola Art Director
Oliver Keane Motion Design Director