PLAYSTATION
PLAY HAS NO LIMITS

PS5-macbook-01b

We partnered with Sony Interactive Entertainment and FutureDeluxe to imagine and craft an innovative, immersive web experience for the launch of the PS5 through the use of dynamic visual storytelling. Stunning and bold art, copy and motion bring the experience to life in the style of a digital flip book. The story is revealed as the page is scrolled and was architected around our experience principles, technical: guide, curate, innovate, and emotional: inspire, illuminate, elevate. 

AKQA  Associate Creative Director

MGFX edit: Oliver Keane

PS5-macbook-01a
PS5-Momentum-C
LG-2A
PS5-Momentum-E
LG-2C
LG-2D
LG-2E
LG-3a-1
LG-3B
PS5-macbook-02a
LG-3D
LG-3E
LG-3F
LG-3G
LG-3H
LG-3I
LG-3J
LG-3K
iPad02
iPhone01
PS5-macbook-02e
LG-4A
LG-4B
LG-4C
LG-4D
LG-4E
PS5_dotcom_RD5_3-performance6
PS5_dotcom_RD5_3-performance7
PS5-performance-8
PS5_dotcom_RD5_3-performance9
PS5-performance-10
PS5-macbook-03b
iPhone02
iPad01
LG-5A
LG-5B
LG-5C
LG-5E
iPhone03
LG-6A
LG-6B
LG-6C
LG-6D
LG-6E
iPhone05
PS5-macbook-06e
LG-8A
LG-8B-1
LG-8B-2
LG-9A
iPhone07
iPhone06
Figma-display

Additional Credit:

John Whitlock  Creative Director
Nils Orion  Experience Design Director
Tyler Shea  Sr. Copywriter
Eddie Loyola  Art Director
Oliver Keane  Motion Design Director