ZARBEE'S NATURALS
FARM TO DIGITAL

Zarbee’s Naturals believes that being mindful about what you eat is the first step to leading a happy and healthy lifestyle. We partnered with them to bring their new brand platform to life as they continue to expand both their product offering and target audiences. Original, helpful, and relevant content transitions the site from a trigger destination to a trusted resource for supplementing a healthy lifestyle. The reimagined zarbees.com engages visitors through unique stories of ingredient cultivation and the benefits of natural wellness. After only a month, the site’s resonance with its audience was undeniable. Visitors spent triple the amount of time engaging with it.

AKQA  Senior Art Director

Zarbee's products are brought to life through a beautiful farm-to-table approach which reinforces their authenticity. The stunning photography of their potent, food-grade ingredients—honey, elderberry, ivy, and coconut oil—is brought to life through scrolling animation.

The story behind the products and how they're made is the key differentiator for the Zarbee’s brand. Each ingredient’s story reinforces the brand platform through education around cultivation, sourcing, health benefits, and fun facts.

Along with product recommendations on every page, as well as a robust search tool and store locator that allows customers to find products based on health benefits or ingredients, we created a flexible campaign destination focused on natural ingredients.

Zarbee's Naturals Brand Platform launch video

Zarbee's Naturals launch PR bumper 

Launch bumper :30 sec.

Launch bumper :15 sec.

Additional Credit:

Brian Farrell  Creative Director
Luci Laffitte  Sr. Experience Designer
Susannah Fogarty  Sr. Content Strategist
Claire Bohnengel  Sr. Copywriter
Yu-Hsin Chang  Motion Designer