CALVIN KLEIN
RELAUNCHING A LEGENDARY BRAND

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I had the pleasure of working with an amazing team at AKQA NY, and together we reimagined the iconic brand's online experience. My work included creating a vision for Calvin Klein Social, an aggregate of all Calvin Klein content curated by fans, as well as design collaboration on the two main experiential sections of the site, Explore and Films. I also created a structure for the CalvinKlein.com Brand Guidelines, which is a documentation of the creative concept and instruction for further execution of design and development.

AKQA  Art Director

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typography
Color Proportions
grids
Color Palette
Brand Logos
Style Guide Visual Overview

Additional Credit:

Thais Lima  Creative Director
Rachel Diesel  Sr. User Experience Designer
Kyeung Sub Yeom  Art Director
Ohm Rattanangsu  Sr. Designer